Who we are
Your atlas to India’s pet market.
Puppy Atlas is a team of pet-industry veterans who guide international brands through every step of launching and scaling in India — from first market read to prime retail shelf.
About us
The story.
Puppy Atlas is a team of seasoned pet-industry professionals with over 20 years of experience, built to guide international brands into the Indian pet market.
Deep-rooted industry knowledge, trusted relationships and a network spanning online and offline channels let us navigate the complexities of launching in India. Because our team are pet parents ourselves, we read consumer needs intimately and stay aligned with how the market actually moves.
The edge
What makes us different.
Pet parents, not just operators
Firsthand understanding of what Indian pet owners actually want.
20+ years inside the industry
Relationships and judgment that shorten the path to market.
On the ground in India
Local insight plus a network of top retail chains, vets and online platforms.
End to end, B2B and B2C
One partner from market read and distributor alignment to shelf space and sales.
The work
What we do.
Our end-to-end services give international brands an effortless entry to India — business consultancy, e-commerce, marketing, web development, creative, international trade and regulatory compliance under one roof.
We take a brand from first market read and distributor alignment to a strong presence on Amazon, Flipkart and custom storefronts — and to prime retail shelves in pet stores, salons and veterinary clinics, with competitive pricing and strategic placements throughout.
Leadership
Meet the founders.
Ankur Jain
Founder & CEO20+ years in the pet industry, scaling brands across B2B, B2C and D2C — from e-commerce and brand strategy to product development and global trade.
Read Ankur’s bio →Nitinn Divekar
Co-Founder & CMOConcept-creation specialist — a decade in media & entertainment and a decade in the pet industry as a marketing and event consultant.
Read Nitinn’s bio →
What drives us
To make India the engine of the global pet economy — and build the brands, platforms and standards the next decade of pet care runs on.
As the world’s pet industry matures, the next wave of growth is being written here. We intend for Puppy Atlas to be at the centre of it.
Help pet businesses become visible and go global — pairing strategy, marketing, technology and compliance so founders build brands that last.
One partner for the whole journey: from the first plan to products on shelves, demand that compounds, and the systems to run it all — deliberately, not just expensively.
State of the pet economy · industry estimates
India is one of the world’s fastest-growing pet markets.
Global pet care is a ~US$200 billion market growing a steady ~5–6% a year. India is still a small slice of it — but it is compounding more than twice as fast, which is why the next decade of pet care will be shaped by the brands that move now. All figures below are industry estimates and vary by source and scope.
India pet-care market
US$ billion · 2024 est., 2028 projected
Growth rate vs the world
Annual market growth, approx.
India is growing more than twice as fast as the global market — a rising engine for world pet care.
A young, fast-humanising market
Pet population, India · millions (est.)
Figures are industry estimates and vary by scope and source — compiled from Redseer, Euromonitor, Mordor Intelligence, Grand View Research & India Briefing (2024–25). “Pet care” spans food, products, healthcare and services.
Plan your growth
What could your pet brand become?
Set your current annual revenue and a growth ambition. We model it against how the Indian pet category is actually moving — so you can see the size of the prize.
Illustrative projection showing simple year-on-year growth at the chosen rate (e.g. ~25%/yr = about 75% over 3 years) — a planning scenario, not a guarantee. Market-pace already outruns the Indian pet category’s ~14–17% base — the higher gears are where category leaders aim.
What we do
Explore our services.
Business Consultancy
Strategy, positioning and operations to launch and scale.
Explore → E-commerceE-commerce & Marketplaces
Your store plus Amazon and Flipkart, built to convert.
Explore → MarketingDigital Marketing
Demand that compounds — performance, social and content.
Explore → ProductProduct Innovation
Products pets actually want, from concept to shelf.
Explore → CreativeGraphics & Video Editing
Shelf-stopping design and video.
Explore → ComplianceCertifications & Legal
Licensing and documentation to cross borders.
Explore → FinanceAccounting, Tax & Compliance
Accounting, GST, tax and company-law compliance on a retainer.
Explore →Ready to grow your pet brand?
Tell us what you’re building. We’ll come back within one business day with where we’d start.